ÖBB's X-Mas campaign
For the ÖBB class="whitespace-normal">papabogner. While the papabogner team was responsible for conception and design, our focus was on web development and digital implementation.
Basic
A special highlight of the project was the personalized video message, which addresses users individually and creates an interactive brand experience. The video data was provided by ppmnext and was further technically processed by us.
For the implementation, we analyzed and exported tracking points from the video in order to position dynamic content precisely in the moving image. The targeted use of JavaScript, CSS and video tracking technologies resulted in a high-performance and innovative solution for personalized campaigns on the web
The result is a technically sophisticated, interactive campaign page that optimally combines storytelling, personalization and modern web development.
