Landing Pages
A focused campaign page with a single goal
A landing page is not a normal website. It is a focused campaign page with a single goal: convert visitors into something - customers, leads, newsletter subscribers, or signup confirmations. A good landing page is like a focused conversation between you and the visitor. No distractions, no menus – just you and your message.
What is a high-converting landing page – and why is it different?
Your main website has many jobs: it has to introduce your company, explain your services, build trust, show news, provide contact. That's okay for a website. A landing page has one job: convincing customers to take a specific action. Now.
This is what makes landing pages so valuable:
Higher conversion rates:
Because everything is focused on one goal, good landing pages convert 10-30x better than regular website pages
Less bounces:
The visitor knows immediately whether this is correct
Better ad campaign performance:
Google rewards ads with high conversion rates with better rankings and lower costs
Measurable ROI:
100 visitors, 15 conversions = 15% conversion rate. Exactly traceable
The basic formula is simple: the more focused the page, the higher the conversion rate. This isn't magic - it's psychology and design.
What you get
Strategic Messaging & Copywriting
We work out the best messaging. Headlines, benefits, CTAs – everything is thought through and optimized. The headline is the most important thing: it has to make it clear in a second what the site offers and why it is valuable. Not “Welcome to our offer” – but “Double your lead generation in 30 days.”
Convincing design & User Experience
Your shop should not only look beautiful, but also convert. We design according to best practices for conversions: What above? What below? Which colors for CTAs? Single column or multi-column? Layout is crucial. Every page is responsive – perfect on mobile and desktop.
Hero Image / Video & Social Proof
A good picture or video shows what it's about. Ideally an image of real customers or the product, not just any stock photos. Reviews, customer quotes, awards, numbers – everything that builds trust.
Feature or benefit section
Not long lists – but 3-5 key points why your offer is valuable. With icons or images so that it is visually appealing. Every point is concrete and customer-oriented.
Testimonials & Case Studies
Real stories from real customers are worth their weight in gold. “We were able to save 500 EUR/month” is stronger than “The product saves money”. If possible: with photo, name and company.
CTA – Clear Call To Action
The button at the top, middle and bottom. “Buy now”, “Download free e-book”, “Make an appointment” – clear, clear, tempting. Contrast color. Repeat on the page.
Smart Forms & Forms
A form should be short. 3 fields (name, email, phone) convert better than 10 fields. The less you ask, the more people will fill in.
Trust Elements & Security
Secure checkout badge, privacy policy link, maybe a customer support link. This reduces anxiety when purchasing or logging in. Footer with trust signals.
Our process
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1. Phase
Strategy discussion
Who is your target group? What is the offer? What is the conversion goal? Which ad campaign does the page belong to? Where does the traffic come from? From this conversation a clear strategy emerges. 1 week.
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2. Phase
Concept & Messaging
We work out the best messaging. Headlines, benefits, CTAs – everything is thought through. Not yet design, but pure strategy and copy. 1-2 weeks.
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3. Phase
Design & Wireframe
We design based on best practices. Layout becomes crucial. Wireframes show the structure before we design visually. 1-2 weeks.
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4. Phase
Development & Testing setup
Now we're building. Fast, mobile-optimized, with built-in conversion tracking. We often also build in A/B test setups. 2-3 weeks.
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5. Phase
Content & Assets & Launch
Your texts, images and videos will be integrated. If you don't have everything, we can help with that too. The site goes live. We monitor conversion rates, traffic sources, technical errors. After a week, first optimizations based on real data. Total time: 4-6 weeks from launch to live site.
Who is this ideal for?
E-Commerce & Online shops
Product launch landing pages, flash sale pages, holiday campaigns. Focus: Visually appealing, quick navigation to purchase, trust.
B2B & Services
Lead-gen pages for services (consulting, agency, software). Focus: show problem solving, prove expertise, easy contact registration.
SaaS & Software
App sign-up pages, trial campaigns. Focus: Show functions, integration options, free trial CTA.
Local Business & Webinars
Campaigns for local shops, restaurants, services, webinar registrations. Focus: Offer, opening times, booking or registration.
How much does it cost?
Simple landing page
3,000-6,000 EUR
1-column design, standard elements.
Medium landing page
6,000-12,000 EUR
Custom design, video, social proof.
Extensive landing page
12,000-25,000 EUR
Multiple variants, A/B testing setup, complex integrations. After launch, we offer optional optimization packages: 500-1,500 EUR/month for ongoing improvements, A/B testing and monitoring. This can add up very quickly: If your landing page converts 5% instead of 2%, the improvements will save you thousands of EUR in ad spend.
Why digitalists?
Project Manager = Developer
Not just any junior is sitting in front of your landing page. Our project managers are developers at the same time - they think holistically right from the start.
Individual concepts
No standard template, no copy-paste. Each landing page is designed specifically for your campaign, your audience and your conversion goals.
Everything from a single source
Strategy, copywriting, design, development, analytics setup, ongoing optimization - we handle it all ourselves. That means: consistent quality, one contact person, quick decisions.
Experience since 2018
We have built hundreds of landing pages and know what works. We don’t think “look cool” – we think “what converts”. Our landing pages are optimized for your business.
FAQs
How much better does a customized landing page convert vs. a template?
It depends, but on average 50-100% better. A tailor-made page is tailored specifically to your target group and your campaign - templates are generic.
Can we do A/B testing?
Yes! That's actually valuable. We build the landing page with an A/B test setup so you can later test whether other headlines convert better. We also help with the evaluation.
How long should a landing page be?
This depends on your target group and your offer. Some convert on one page – just headline, image, CTA. Others need more convincing (testimonials, case studies, frequently asked questions). We will advise you on this.
What if the landing page doesn't convert?
Then we optimize. We look at where visitors drop off (heatmaps, session recordings), test different versions, and iterate. After 3 months, your site will usually convert 30-50% better than at the beginning.
