Email Marketing
Your direct line to customers
Email is old? Incorrect. Email is one of the most valuable communication channels you will ever have. A newsletter subscriber is your property - not dependent on algorithms, not dependent on Meta or Google. You can talk to your subscribers as often as you want. And if you do it right, they will want to hear your email. As an email marketing agency, we build newsletter strategies that bring real added value to your subscribers, grow your business and build relationships.
Why email marketing still has the highest ROI
The numbers speak for themselves: For every euro you invest in email marketing, you get an average of 42 euros in sales back. This is better than social media, better than display ads, better than many other things. Why? Because email is personal, direct, measurable, automatable and cost-effective. A newsletter is your audience, not Facebook or Google’s. This is your fortune.
What you get
Build list & Segmentation
Lead magnets, opt-in forms, landing pages, social media integration, referral & Viral campaigns. Quality > Crowd. 100 real, interested subscribers are better than 1,000 unmotivated ones.
Welcome sequence
Automated 3-5 email sequence after registration. Real added value, relationship building, don't sell straight away. The list is immediately filtered – who is engaged, who is not.
Newsletter content & Strategy
Content calendar with 3 months of planning. Mix of value & Sales (80% added value, 20% sales). Segmentation for different groups. Personalization. Mobile optimization (50%+ is read on mobile).
Automation & Behavioral Campaigns
Welcome automation, post-purchase follow-up, cart abandonment, re-engagement, win-back campaigns, trigger-based emails. Automation isn't cold - when done right, it's hyper-personalized.
Design & Copy
Responsive templates, good on desktop/tablet/mobile, brand identity recognizable, visual hierarchy, large CTA buttons. Copy with strong subject lines, preheader text, scannable body copy, a clear storyline per email, authentic tone.
A/B Testing & Analytics
Test Subject Lines, Test Send Times, Test Copy Variations, Test From Names. Open Rates, Click Rates, Conversion Rates, Unsubscribe Rates, Bounce Rates, List Growth – we track everything and continuously optimize.
Our process
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1. Phase
Audit & Strategy
We look at your status. How many subscribers? How is the list quality? What goals do we have? Then we will develop your email strategy.
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2. Phase
Conception & Setup
We choose the right email platform (Brevo, Mailchimp, ActiveCampaign, etc.), build segmentation, define your audience.
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3. Phase
Implementation & Launch
We build beautiful, functional email templates, write welcome sequences, and build automations. Then we start with the newsletter.
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4. Phase
Optimization & Scaling
A/B testing, tracking, continuous improvement. We scale what works.
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5. Phase
Reporting & Support
Regular reports. You can see which campaigns work and which don't. Regular discussions and optimizations.
Who is this ideal for?
E-Commerce & Online shops
Cart abandonment is massively important. Up to 30% conversion rate possible. Welcome automation, post-purchase, re-engagement – email is your goldmine.
B2B & Services
Newsletter with industry insights, lead nurturing, thought leadership, case studies. Email is the best nurturing channel for long sales cycles.
SaaS & Software
Onboarding via email, feature adoption, upsell & Cross sell. Email is critical for retention and expansion revenue.
Startups & new products
Do you need a community quickly? Newsletter is your basis for long-term customer relationship management.
How much does it cost?
Email Marketing Audit & Strategy project
1,500 – 3,000 €
We analyze your current situation and develop your email strategy.
Monthly email management
from 800 € / month
Includes newsletter planning, writing, template design, automation setup, testing and reporting.
Email platform costs
30 – 200 € / month
Depending on the number of subscribers – typical costs for SMEs.
Why digitalists?
Project Manager = Developer
Our PMs can not only write good emails, but also build complex automations, set up conditional logic, and define custom fields. Technical complexity is our playing field.
Individual concepts
No standard newsletter templates. Every brand, every target group, every industry has different needs. We build custom strategies.
Everything from a single source
Strategy, platform setup, template design, copy, automation, reporting – everything comes from us. No paperwork with external partners.
Experience since 2018
We have helped e-commerce shops, SaaS companies and services achieve significant growth with email marketing.
FAQs
How often should I send newsletters?
It depends on your capacity and audience. Once a week? Twice? Monthly? We'll work with you to find out what works. The best newsletter is the one that makes your audience happy when it arrives.
How do I build my newsletter list?
Lead magnets (PDFs, checklists, guides), opt-in forms strategically placed, website pop-ups, landing pages, social media, referral & Viral campaigns. We build the entire lead gene machinery.
Can I transfer an existing newsletter to you?
Yes, absolutely. We can audit and massively optimize existing newsletters. We often quickly find potential for improvement – better open rates, better click rates, better conversions.
Email or social media for community building?
Both. Social media is for quick, short-term engagement. Email is for long-term, deep relationships. Ideal: Newsletter is your core, social media is your amplifier.
