Branding & Corporate Identity
What is corporate identity – and why do you need it?
Your brand is the promise you make. A strong corporate identity creates trust, recognition and emotional connection.
Corporate Identity is the overall image of your brand. It not only includes colors and shapes, but also your values, your personality and the promise to your customers. A consistent brand identity creates reliability wherever your target group meets you: on the website, in social media, on business cards, in customer communication, at presentations.
The reality is: companies without a clear brand identity appear disorganized. Inconsistent designs, changing color schemes and vague positioning unsettle potential customers. Target groups need clarity – and that’s exactly what we give you. Well-thought-out branding is a strategic investment that pays off in the long term.
What you get
Brand Strategy Document
The written foundation of your brand with positioning statement, target group definition and brand personality.
Logo in several variants
Horizontal, vertical, monochrome, monochrome – ready for use in any situation and on any platform.
Corporate Design Guidelines (Brand Guidelines)
A detailed manual that shows how to use the brand correctly - with and without examples for all touchpoints.
Color system
A well thought-out color concept with primary and secondary colors, plus correct HEX, RGB and CMYK values for print and web.
Typography system
Font choice and sizes for various applications - from headlines to body text, for web and print.
Imagery & Icon system
Visual elements that complement your brand and create a consistent visual language.
Application examples & Mockups
Realistic visualizations of website, business cards, letterhead, social media posts and other touchpoints.
Our process
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1. Phase
Briefing & Strategy
We analyze your company, your competitive situation, your target group and your long-term goals. What is your competitive advantage? What makes you authentic? We will answer these questions together.
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2. Phase
Conception & Draft
We define your brand personality, your message and your basic visual principles. The result is a brand guide that shows who you are and what you stand for.
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3. Phase
Design & Elaboration
Now we design what you see: the logo, the color palette, the typography, the imagery. Every decision is justified, every color has an intention.
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4. Phase
Feedback & Finalization
We present the visual identity and incorporate your feedback. Colors, proportions, details – we iterate until everything is right.
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5. Phase
Handover & Support
We create comprehensive brand guidelines and show you how the new identity is applied to all touchpoints - website, print materials, social media, packaging, vehicle graphics.
Who is this ideal for?
Start-ups & Startups
Young companies need branding that radiates courage, innovation and breakthrough. We create identities that convince investors and customers alike.
SMEs & Middle class
Small and medium-sized companies particularly benefit from strong branding: A clear identity sets you apart from large corporations and creates customer loyalty. Intelligent changes often have a massive impact.
Rebranding & Modernization
Is your branding getting old? Have you merged or changed your positioning? We develop brand identities that fit the new course.
Corporations & large organizations
Large organizations need branding expertise with strategic depth. We develop brand architectures that coherently control multiple product lines or locations.
How much does it cost?
Basic branding (startup, small agency)
3,000–8,000€
Core elements, few iterations
Standard branding
8,000–15,000€
comprehensive project, multiple iterations, brand guidelines
Premium Branding
15,000–35,000€
strategic depth, extensive application examples, brand architecture
Why digitalists?
Project Manager = Developer
Our team thinks holistically: developers are part of the branding process because they understand how the identity is later technically implemented. This is a huge advantage - the branding will not only be beautiful, it will also be practical.
Individual concepts
Your brand will not be built according to templates, but will be developed individually for you. Every color, every shape, every decision is tailored to you, not to a template.
Everything from a single source
Strategy, design, implementation – everything comes from us. No handoff gaps, no frictional losses, no communication problems between agencies.
Experience since 2018
We are at home in Austria and understand the local business environment, the style, the expectations. Since 2018, we have built and relaunched dozens of brands.
FAQs
How long does a complete branding project take?
Depending on the scope and complexity, you can expect 8-16 weeks. Strategy takes time, not quick fixes.
Do we also need a complete rebranding or is modernization enough?
We analyze your current situation. An intelligent modernization is often enough instead of a complete new building. This is cheaper and gets recognition value.
Can we change our branding later?
Yes, but with caution. A good brand guideline is not rigid – it also shows where flexibility is possible. Over time you can develop your brand further.
Is branding only relevant for large companies?
No, quite the opposite. Smaller companies often benefit more from clear branding because it differentiates them from the competition.
