Conversion Rate Optimization
More from your existing traffic
Your website has 1,000 visitors per month, but only 2-3 convert? This is normal – and above all: changeable. Conversion Rate Optimization (CRO) is the art form of getting the most out of your existing traffic. You don't have to get more visitors, you just have to convert more of them. This is often significantly cheaper and faster than generating new traffic.
The CRO Paradox: Why it's so valuable
Imagine two scenarios: 5,000 visitors/month with 1% conversion = 50 conversions. 5,000 visitors/month with 3% conversion = 150 conversions. Same website, 3x more conversions. If you double your conversion rate, you double your sales from the same budget. This is one of the best ROI opportunities there is.
The problem: Most websites are not optimized. They're designed, it's taken live, and then you wait. But the conversion funnel is full of obstacles: unclear what you are offering; technical problems; too many distractions; lack of social proof; bad CTAs; Friction in checkout. We are removing these obstacles.
What you get
Our process
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1. Phase
Audit & Analysis
Heatmaps, Recordings, Analytics, User Testing, Competitor Analysis, Technical Audit. We understand what is happening.
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2. Phase
Hypotheses & Prioritization
Concrete hypotheses come from the analysis. We prioritize what we test first.
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3. Phase
Testing Roadmap
We are building a plan for 12-16 tests per year. What do we test, in what order?
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4. Phase
Implementation
Start tests. A/B tests run 2-4 weeks.
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5. Phase
Analysis & Learning
We analyze results and document what works.
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6. Phase
Scaling & Iteration
Wins are maintained, next test starts.
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7. Phase
Reporting
Regular reports with learnings and impact.
Who is this ideal for?
How much does it cost?
CRO Audit & Strategy project
2,000 – 4,000 € (one-off)
We analyze your website and give concrete recommendations.
CRO Testing & Optimization
from 1,500 € / month
Including testing setup, hypothesis development, implementation, analysis and reporting. On average 3-4 tests per month.
High volume websites
Individual offer
For large e-commerce websites with a lot of traffic, we can also manage higher testing volumes.
Why digitalists?
Project Manager = Developer
Our PMs can not only develop hypotheses, but also implement A/B tests in a technically correct manner. Testing rigor is our standard.
Individual concepts
No standard testing playbooks. Every website, every target group, every type of conversion is different. We build custom testing strategies.
Everything from a single source
Audit, hypotheses, testing, implementation, analysis, reporting – everything comes from us. We think holistically, not in isolation.
Experience since 2018
We have helped e-commerce shops, SaaS companies and lead gen websites achieve significant growth with CRO.
FAQs
How quickly will I see improvements?
Quick wins are possible (5-10% in 1-2 months), but real, sustainable growth takes time. After 6 months an average of 20-40% improvement. It's a continuous process.
What conversion rate is good?
It depends on your industry. E-commerce: 1-3% is normal. B2B Lead Gen: 2-5% is good. SaaS Free Trial: 5-10% is okay. We compare you with your competitors and your own goals.
Do I need a lot of traffic for CRO?
Realistic minimum requirement: 1,000 visitors/month for tests to be statistically significant. If there is less traffic, we recommend generating traffic first.
CRO or more traffic?
Ideal: both. But if your budget is limited, CRO often has better ROI than traffic generation. If you double your conversion rate, you double your sales.
