FAQs

A digital agency supports companies in being successful online. This includes modernizing websites, optimizing online shops and specifically increasing inquiries and leads. It also helps to make marketing measures measurable, increase visibility online and build a strong brand. The sensible use of artificial intelligence (AI) to automate and increase efficiency is now also part of the services of a modern digital agency.

A digital agency from Austria knows the local market, the target groups and the regional characteristics exactly. This allows marketing strategies to be implemented more specifically and better results achieved. Short communication channels, personal support and a good understanding of legal requirements – such as data protection and legal notice requirements – also ensure security. You also benefit from collaboration at eye level, without language barriers, and solutions that are specifically tailored to the Austrian market.

From Austria across the entire DACH region to Asia – we support our customers internationally and comprehensively.

Yes – personal advice is possible throughout Austria. We offer on-site meetings in Vienna and Burgenland.

In Austria, the KMU.DIGITAL funding is one of the central supports for digital projects. Companies receive financial subsidies for advice and implementation - for example for websites, online marketing or the digitalization of business processes.

We are certified KMU.DIGITAL consultants and will support you in using the maximum funding for your project - from submission to successful implementation.

The costs for branding in Austria vary depending on the scope, strategy and individual requirements of the company. A simple logo design often starts in the low three-digit to low four-digit range, while a professional corporate design with brand strategy, logo, color scheme, typography and style guide usually costs between €3,000 and €15,000. Extensive branding projects with strategic brand development, positioning and cross-channel application can also go beyond this.

The price depends primarily on whether only a visual appearance is being created or a holistic brand strategy is being developed. The clearer the positioning and more consistent the implementation across digital and analog channels, the more sustainable the brand presence is. Professional branding is therefore not just a design project, but a long-term investment in recognition, trust and growth.

A professional corporate design includes all visual and design elements that make a brand uniform and recognizable. This usually includes the development of a logo, a defined color scheme, appropriate typography and clear design guidelines for use in digital and analogue media.

In addition, design templates for business equipment such as business cards, stationery, presentations and social media templates are often created. A central component is also a style guide or brand manual, which documents the application of the design and ensures consistency.

The aim of a corporate design is to create a clear visual identity that builds trust, strengthens recognition and presents the brand consistently across all channels.

The duration of a branding process in Austria depends on the scope, strategic depth and cooperation between the company and the agency. As a rule, professional branding takes between 2 and 8 weeks for small to medium-sized projects.

A simple logo design or basic corporate design can often be implemented within a few weeks. Comprehensive brand developments with strategy, positioning, design systems, feedback loops and brand guidelines usually require 3 to 12 weeks or longer.

The decisive factors for the duration are the number of voting rounds, the clarity of the brand strategy and the decision-making processes in the company. A structured branding process ensures that the result is not only visually convincing, but also fits the brand and target group in the long term.

A rebranding makes sense if a company has developed further strategically, visually or in terms of content and the current brand appearance no longer fits its positioning. Typical reasons include an outdated corporate design, an unclear brand identity or a change in target group.

Even after mergers, new business models or strong growth, rebranding may be necessary in order to position the brand more clearly and in a contemporary manner. In many cases, rebranding helps to improve recognition, build trust and stand out from the competition.

Rebranding is particularly relevant for companies in Austria if the brand no longer achieves the desired perception on the market or no longer appears competitive digitally. A professionally carried out rebranding ensures a clear brand strategy, a consistent design system and uniform communication across all channels.

Yes, as a digital agency in Austria, we develop both individual logos and holistic brand strategies. Our focus is not just on a visual logo design, but on a clear brand identity that is strategically structured and can be used in the long term.

This includes, among other things, brand positioning, defining target groups, developing a corporate design and a consistent visual appearance across all channels. The aim is to create a strong and recognizable brand that builds trust and establishes itself on the market in the long term.

Whether for start-ups, rebranding or companies that want to further develop their brand - we accompany the entire process from the strategy to the finished design system.

Branding describes the strategic development of a brand and includes all measures that influence how a company is perceived. This includes brand positioning, values, target groups, tonality and the overall brand strategy. The aim of branding is to create a clear identity that builds trust and establishes itself in the market in the long term.

Design, on the other hand, is the visual implementation of this strategy. This includes the logo, colors, typography, imagery and the entire corporate design. Design ensures that the brand strategy is displayed visibly and consistently across all channels.

Simply put: Branding is the strategic foundation of a brand, design is the visual design of it. Both areas intertwine and are crucial for a professional and successful brand appearance - especially for companies in Austria that want to clearly position themselves digitally.

The costs for a professional website in Austria depend heavily on the scope, design and technical requirements. For individually developed websites without a modular system or standard templates, the prices are usually between €3,000 and €15,000+ net, depending on the project size and functions.

As a digital agency that only implements tailor-made solutions with individual design and clean development, the costs arise primarily from strategy, UX/UI design, development and technical implementation. Each website is designed from the ground up and adapted to the brand and target group.

Simpler company websites usually start in the lower four-digit range, while extensive web projects with multiple pages, special functions or advanced requirements are correspondingly higher. Not only the design is crucial, but also performance, user-friendliness, SEO optimization and scalability.

An individually developed website is therefore not a standard solution, but rather a long-term investment in brand presence, visibility and digital customer acquisition.

The time it takes to create a professional website in Austria depends on the scope, design requirements and technical requirements. As a rule, an individual web project lasts between 4 and 10 weeks.

Simple company websites with a clear structure can often be implemented within a few weeks. More extensive websites with individual design, multiple subpages, animations or special functions usually require 6 to 12 weeks or longer.

As a digital agency that exclusively develops tailor-made websites without modular solutions, the conception phase, UX/UI design, development as well as feedback and coordination processes primarily influence the overall duration. Clear objectives and quick decisions during the course of the project can further accelerate implementation.

The result is an individually developed website that is not only visually impressive, but also technically clean, SEO-optimized and scalable in the long term.

Yes, we create SEO-optimized websites for companies in Austria that are developed from the ground up to be technically clean and search engine friendly. We pay attention to a clear page structure, fast loading times and clean technical implementation right from the conception and development phase.

An SEO-optimized website includes, among other things, a logical information architecture, optimized meta data, mobile-friendly (responsive) design and performance-oriented programming without unnecessary plugins or ballast. In addition, the content is structured in such a way that relevant search terms are sensibly integrated and good findability on Google is supported.

The goal is to develop websites that are not only visually convincing, but also build long-term organic visibility and generate new customer inquiries.

Whether a website is GDPR compliant depends on several technical and legal factors. These include, among other things, the correct use of cookies, a complete legal notice, a transparent data protection declaration and the data protection-compliant handling of personal data.

As a digital agency, we primarily check the technical implementation of your website. This includes, for example, whether cookies are only loaded after active consent via a cookie banner solution (cookie consent tool) and whether important legal pages such as imprint and data protection declaration are correctly integrated.

A legal assessment within the meaning of the GDPR or data protection law may and can only be carried out by a specialized law firm. We therefore always recommend that you have binding legal questions checked by an expert in data protection law.

In this way we ensure that your website is implemented technically cleanly and that you are also on the safe side legally.

Yes, you can edit your website yourself after it's finished. We develop websites with a clear and user-friendly backend that is specifically designed to be easy to use.

We only display the really necessary functions in the content management system, so that content such as texts, images or pages can be adapted quickly and easily - without any prior technical knowledge.

The goal is to give you maximum control over your website while keeping the technical structure stable and clean in the background. This means you can update content yourself at any time without having to rely on external support.

We use different systems and technologies depending on the project requirements. For many websites, we use WordPress as a flexible content management system that allows for easy content management and is well suited for corporate websites.

For individual and technically more demanding projects, we also develop tailor-made solutions based on modern frameworks such as Vue.js or with vanilla JavaScript. This allows us to guarantee maximum performance, full design freedom and a clean, lean code structure.

Depending on the objectives and functionality, other suitable technologies and frameworks are also used to achieve an optimal balance of user-friendliness, scalability and technical quality.

Yes, every website we create is optimized for Google. We rely on clean on-page SEO optimization as a basis to ensure good technical and structural visibility in search engines.

This includes, among other things, a clear page structure, optimized meta titles and descriptions, fast loading times and mobile-friendly implementation. In addition, we pay attention to a search engine-friendly content structure so that relevant keywords can be integrated sensibly.

For companies that want to achieve better rankings and more visibility in the long term, we also offer ongoing SEO support in the form of monthly packages. This means that content, technology and strategy can be continuously optimized and adapted to current Google requirements.

The costs for an online shop in Austria depend heavily on the scope, design and desired functions. For individually developed WooCommerce shops with a tailor-made design and without prefabricated standard solutions, the projects usually start at around €7,500 to €10,000 net for smaller shops.

For medium-sized online shops with extended functions such as product variants, individual layouts, optimized user experience and additional interfaces, the costs are usually between €10,000 and €25,000+. Comprehensive e-commerce solutions with complex requirements, automation or system connections can go beyond this.

As a digital agency, we consciously rely on individual WooCommerce development with our own design and clean technical implementation in order to create a unique and high-performance online shop. The focus is not on ready-made templates, but on a tailor-made solution that fits the brand and target group.

The decisive factors for the costs are the design requirements, range of functions, number of products and possible extensions such as interfaces, automation or special checkout processes. A professional online shop is therefore not just a sales portal, but a long-term investment in sales, brand presence and scalability.

For online shops, we primarily rely on WooCommerce as it offers a flexible and scalable solution for individually designed e-commerce projects. This allows us to develop tailor-made online shops that optimally adapt to the brand, products and target group.

In addition, we also implement individual shop solutions and payment integrations, for example with Stripe, which, depending on the project, are implemented using modern JavaScript frameworks such as Vue.js  This allows you to create particularly high-performance and individual checkout and commerce experiences.

Depending on your requirements, we select the appropriate technical basis to ideally combine design, performance and functionality and build a stable, future-proof online shop.

Whether an online shop is legally compliant depends on several legal and technical requirements. These include, among other things, a correctly integrated cookie banner, a complete legal notice, a GDPR-compliant data protection declaration and a transparent presentation of payment, shipping and cancellation conditions.

As a digital agency, we check the technical implementation of these basics. This includes, for example, whether cookies are only loaded after active consent via a cookie consent tool and whether the legal notice and data protection declaration are correctly integrated into the shop.

However, a binding legal review or assessment of legal certainty may only be carried out by a specialized law firm, ideally with a focus on e-commerce and data protection law. We therefore always recommend a professional legal review if you have legal questions.

In this way, we ensure that your online shop is implemented in a technically clean manner and that the legal basis is structurally correctly integrated.

Yes, we integrate interfaces to all common payment providers in online shops and individual e-commerce solutions. These include Stripe, PayPal, Unzer, Mollie and other payment providers.

Depending on the project requirements, we implement the payment integration so that it is seamlessly integrated into the checkout process and enables secure, fast and user-friendly payment. We pay attention to a technically clean implementation and optimal performance in the purchasing process.

The goal is to create flexible and scalable payment solutions that are suitable for both small online shops and complex e-commerce systems.

Yes, you can manage your products yourself at any time. We rely on a user-friendly backend that is specifically designed to edit content easily and intuitively - without any prior technical knowledge.

You can create, edit or delete products yourself, adjust prices, upload images and update product descriptions. Everything is structured so that you can maintain your online shop yourself quickly and efficiently in everyday life.

The aim is to give you maximum flexibility so that you can keep your range up to date independently and easily at all times.

Yes, we specifically optimize online shops for conversion in order to achieve more sales and better user navigation. The focus is not only on the design, but above all on the entire user experience (UX) and a well-thought-out site architecture.

A central component is optimizing the checkout in order to reduce abandoned purchases and make the ordering process as simple and intuitive as possible. In addition, we pay attention to clear product structures, convincing call-to-actions and a logical customer journey from the first click to the purchase.

The goal is to develop an online shop that not only looks good, but also efficiently converts visitors into paying customers.

A digital strategy is crucial for targeting online activities and achieving long-term success. It defines clear goals, target groups and measures and ensures that all digital channels such as website, social media and online marketing work together efficiently.

Without a strategy, isolated individual measures often arise that do not deliver sustainable results. A well-thought-out digital strategy, on the other hand, enables a clear positioning on the market, better visibility in search engines and a targeted approach to customers.

A digital strategy is particularly important for companies in Austria in order to remain competitive, use resources efficiently and achieve measurable growth in the digital space.

Yes, we offer both SEO and online marketing as ongoing support via monthly packages. The aim is to improve the visibility of companies in search engines in the long term and to continuously generate new customer inquiries.

In the area of SEO, we take on, among other things, on-page optimization, technical optimization and the ongoing development of content and structure. This makes the website sustainably optimized for Google and easier to find.

In online marketing, we also provide support with measures such as newsletter marketing, including conception, design and distribution, as well as with SEA campaigns (Google Ads) in order to build targeted reach and traffic. This creates a holistic approach that sensibly combines organic growth and paid reach.

We improve your visibility on Google through a combination of keyword strategy, content optimization and technical on-page SEO. To begin with, we analyze relevant search terms (keywords) that potential customers actually use and target the content of your website accordingly.

Based on this, we optimize the structure, meta data, headings and content of your pages to create clear relevance for search engines. We also pay attention to technical factors such as loading speed, mobile optimization and clean indexing.

As part of ongoing SEO support, these measures are regularly reviewed and further developed. In this way, we ensure that your website achieves better rankings and more organic visibility on Google, not just in the short term, but sustainably.

SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two different strategies to increase visibility in search engines like Google.

SEO includes all measures for the organic optimization  of a website. This includes, among other things, the technical improvement of the website, the optimization of content, keyword targeting and the creation of a clean page structure. The goal is to be found better in the organic search results in the long term without an advertising budget.

SEA, on the other hand, refers to paid advertising in search engines, for example via Google Ads. This is where ads are placed that appear above or next to organic search results. The advantage is immediate visibility, but only as long as an advertising budget is used.

For companies in Austria, the combination of SEO and SEA is often particularly effective: SEO ensures sustainable growth, while SEA delivers short-term targeted traffic and quick results.

Online marketing is worthwhile for all companies that want to increase their visibility, gain new customers and drive their growth in a targeted manner. It is a crucial factor, especially for companies in Austria, in order to remain visible in digital competition.

It is suitable for small and medium-sized companies as well as for established brands that want to expand their reach or develop new target groups. Through targeted measures such as SEO, Google Ads or newsletter marketing, products and services can be placed exactly where customers are looking for them.

Online marketing is particularly useful for companies that want to achieve measurable results and control their marketing activities based on data. In this way, budgets can be used efficiently and sustainable success can be built in the digital space.

We use different tools depending on the project to analyze and track website and user behavior. We often use Google Analytics 4 (GA4) and Matomo as a data protection-friendly alternative.

These tools make it possible to analyze important metrics such as visitor numbers, user behavior, conversion rates and traffic sources. This allows marketing and website strategies to be continuously optimized based on data.

Depending on your requirements and data protection regulations, we select the appropriate tracking setup to ensure a sensible balance between data analysis, performance and GDPR compliance.

Yes, tracking is generally GDPR-compliant if implemented correctly. It is crucial that personal data is only processed on a legal basis and that users are transparently informed about the use of tracking.

Typical measures for GDPR-compliant implementation are a cookie consent tool with active consent, a clear data protection declaration and the data protection-friendly configuration of tracking tools such as Google Analytics 4 or Matomo.

Depending on the setup, tracking can either be completely anonymized or only activated after user consent. In this way, valuable data can be obtained to optimize websites and marketing without neglecting data protection requirements.

Google Analytics 4 (GA4) is a web analysis tool from Google that measures and evaluates the behavior of users on your website. It shows, among other things, how many visitors your website has, which channels they come from and which pages are used particularly frequently.

In contrast to older versions, GA4 is more event-based and enables a more detailed analysis of user interactions, such as clicks, scrolling behavior or conversions.

Whether you need Google Analytics 4 depends on your goals. For companies in Austria that actively use their website to acquire customers or do online marketing, GA4 makes a lot of sense as it provides important data for optimization and growth. However, for very simple websites it can be optional.

In combination with a GDPR-compliant facility and a cookie consent tool, GA4 is an important tool for data-based optimization of websites and marketing measures.

The success of a website is measured using clearly defined key performance indicators (KPIs) that show how well a website achieves its goals. This includes, among other things, visitor numbers, length of stay, bounce rate and the number of inquiries or sales.

This data can be evaluated in detail using tracking tools such as Google Analytics 4 or Matomo. This makes it possible to understand how users get to the website, what content interests them and at which points they convert or leave.

It is particularly important for companies in Austria to evaluate success not only through traffic, but also through concrete results such as leads, inquiries or sales. Continuous analysis makes it possible to continuously optimize the website and sustainably improve the conversion rate.

Yes, we set up conversion tracking for websites and online marketing campaigns, especially in the area of SEA (Google Ads), in order to be able to precisely measure the success of advertising measures.

Important actions such as contact requests, purchases or other defined goals are recorded and evaluated. This makes it possible to see exactly which campaigns and keywords actually lead to results.

Based on this data, campaigns can be continuously optimized and strategically realigned. For companies in Austria, conversion tracking is a central component in using marketing budgets efficiently and achieving measurable results.