Logo design
A logo is the visual essence of your brand. It's often the first thing people see about you - and it shapes their first impression. A strong logo works on a business card as well as on the website and social media.
What is a good logo – and why is it so important?
A professional logo is a thoughtful, functional design that summarizes your brand identity in a simple form. The psychology is clear: people recognize your brand by its logo. A good logo creates recognition value, communicates your character, works in all sizes and appears timeless. A cheap template logo will damage your reputation, while a professional logo will elevate you.
The problem: Many companies save on logos. You buy a template, adjust it minimally - and then you're surprised that it doesn't work or that it looks similar to the competition.
What you get
Multiple logo concepts
We present you 3-5 well-thought-out directions, each with its own concept and strategy behind it.
Clean vector graphics
All logos in professional vectors (EPS, SVG) - scalable to any size without loss of quality.
Color variants & Color space
Logos in full color, single color, monochrome logo - optimized for print (CMYK) and web (RGB).
Various sizes & Formats
Logo horizontal, vertical, icon versions, favicon for the website – ready for use in any situation.
Grid versions for web
PNG with transparent background, WebP for modern browsers – web-ready.
Brand guidelines for the logo
Documentation: How is the logo used? What minimum size? What distances? Where does it work and where doesn't it?
Our process
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1. Phase
Briefing & Strategy
We understand your brand. Who are you? What are you doing? Who are your customers? How do you want to be perceived? This conversation creates a creative brief.
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2. Phase
Conception & Draft
Our designer researches: What do other logos in your industry look like? What is timeless? We then sketch out variants – many variants. This is the creative process where “crazy” ideas are also allowed.
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3. Phase
Design & Elaboration
We select the strongest directions from the sketches and develop them carefully. Clean vectors, multiple variants, tested in different colors.
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4. Phase
Feedback & Finalization
We present you the variants and listen to your feedback. With your feedback, we refine the favorites - adjust colors, change proportions, combine elements.
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5. Phase
Handover & Support
Finalization in all necessary formats: vector (for print), PNG (for web), favicon version, monochrome logo.
Who is this ideal for?
Startups & New startups
You need a logo that radiates the courage and innovation of your company - and fits in any size.
Rebranding & Logo modernization
Does your old logo seem outdated? We modernize it intelligently without losing recognition value.
Local craft businesses
A professional logo sets you apart from competitors and creates trust with customers.
Small & medium-sized companies
A strong logo is often what sets you apart from the competition - and costs less than you think.
How much does it cost?
Minimal custom logo
600-1,500€
good for startups with smaller budgets but fewer iterations
Standard logo design
2,000–4,000€
the most common case, good quality, multiple iterations
Premium logo design
4,000–10,000€
extensive project, many iterations, including brand guidelines
Why digitalists?
FAQs
How long does logo design take?
Typically 4-8 weeks, depending on scope and iterations.
Why are you presenting 3-5 concepts and not more?
More is counterproductive - it becomes too confusing. 3-5 concepts are optimal for good feedback and decisions.
Can I revise my existing logo or should I start fresh?
That depends. A logo redesign can make sense if the current version seems outdated - but you lose recognition value. Intelligent modernization is often the better way.
Who has the rights to the logo?
The logo is 100% yours. You have all rights to it – complete, unlimited.
