JACOBS Icepresso campaign
For the Austria-wide campaign of Jacobs Icepresso we were able to design a comprehensive range of advertising materials for Out-of-Home (OOH) and Digital Out-of-Home (DOOH) measures. The aim was to bring the refreshing character of ready-to-drink coffee into the public space in an eye-catching way and to make the brand visible at relevant touchpoints.
Cross-media advertising media
As part of the project, we developed classic OOH advertising materials such as megaboards and A2 posters as well as digital subjects and animations for DOOH areas, digital banners for online campaigns, social media and newsletter graphics. The implementation was particularly diverse in the event sector: for the Pride Parade in Vienna and the Nova Rock Festival we designed numerous branding elements, including beach flags, hoarding screens, container brandings, convenience store graphics and Promo Bike Designs.
This resulted in a consistent brand identity that ensured high recognition both in urban areas and at major events.
Jacob's Icepresso subjects – discovered on the go.
