Online advertising media
HTML5 banners. Animated, interactive, measurable.
HTML5 banners are the modern language of display advertising. Animated, interactive and far more powerful than static image formats or outdated GIF animations. Good HTML5 banner design is a combination of creativity and technical know-how: the animation must convey the message in seconds, the file size must remain small, and the same creative must work in ten different formats at the same time. We build HTML5 banners that perform – for Google Display, programmatic and your own websites.
What you get
Conception & Storyboard
What message? Which animation? Which call to action? Before a single frame is animated, the storyboard clarifies the story - movement sequence, timing, CTA display.
Multi-Format Sets
Leaderboard (728×90), Medium Rectangle (300×250), Skyscraper (160×600), Large Rectangle (336×280), Billboard (970×250) – all IAB standard formats as a coordinated banner set.
Animation Design (CSS & JavaScript)
Smooth, professional, with timing and easing. No 90s blink banners - HTML5 animation that really works and stays in your memory.
Google Ads & Campaign Manager Compatibility
Immediately usable HTML5 files that meet all technical requirements: file size limits, click tags, backup images - all platform-ready.
A/B variants
Multiple versions of the same format with different headlines, CTAs or colors – for real performance testing and data-based optimization.
Click tags & Tracking
Cleanly implemented click tags for precise tracking in your ad server. Compatible with Google Campaign Manager, Sizmek and major programmatic platforms.
Our process
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1. Phase
Briefing & Strategy
Campaign goal, target group, message, platforms, formats – we clarify all the parameters before we get started. This prevents expensive changes in production.
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2. Phase
Conception & Storyboard
Which animation sequence conveys the message best? We outline the flow: movement, timing, text display, CTA. You give feedback before we produce.
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3. Phase
Design & Animation
Layout, typography, colors, images from your brand – and then: animate. Smooth, professional, with attention to detail and timing.
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4. Phase
Technical implementation & Testing
HTML, CSS, JavaScript, click tags, file size optimization. We test in Google Ads, Campaign Manager and all common browsers - no surprises when we go live.
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5. Phase
Handover & Support
Immediately usable HTML5 zip packages with all formats and variants. Optional: Static fallback JPGs for platforms that do not support HTML5 and direct upload support.
Who is this ideal for?
E-Commerce & Online shops
Seasonal campaigns, product launches, discount promotions – HTML5 banners bring your offers directly to the right users on the Google Display Network.
B2B & Lead Generation
Awareness campaigns for company offers - present to your target group on the websites and platforms they use every day.
Event & Entertainment
Concerts, trade fairs, festivals – countdown banners, dynamic appointment reminders, eye-catching visuals. HTML5 makes your event visible.
Agencies & In-house teams
You have the strategy, we have the production. We deliver clean banner sets that end up directly in the ad server - without questions and without formatting problems.
How much does it cost?
Easily calculate a price guideline for your banner project with just a few clicks.
Select requirements:
HTML5 banner campaign:
The prices shown above are average guide prices. Depending on the complexity and volume of the campaign, we are happy to make an individual offer. It is therefore always worth making a non-binding inquiry.
GIF banner campaign:
The prices shown above are average guide prices. Depending on the complexity and volume of your campaign, we will be happy to make you an individual offer. It is therefore always worth making a non-binding inquiry.
DOOH campaign:
The prices shown above are average guide prices. Depending on the complexity and volume of your campaign, we will be happy to make you an individual offer. It is therefore always worth making a non-binding inquiry.
Why digitalists?
Design & Code from a single source
The banner not only looks good, it also works technically perfectly. No ping-pong between designer and developer - both come from us.
Platform know-how
Google Ads, Campaign Manager, Programmatic – we know the specifications and deliver files that can be used straight away.
Animation quality
No flashing, no 90s effects. Smooth, professional, with attention to timing - HTML5 animation that really stands out and is remembered.
Fast turnaround times
Single formats in 3-5 working days, banner sets in 1-2 weeks. When a campaign needs to go live, we deliver.
FAQs
What is the difference between HTML5 and GIF banners?
HTML5 banners are smaller, better quality and more interactive. GIFs have limited colors, poor animation quality, and no interactivity. HTML5 is the current standard for all professional display campaigns - on the Google Display Network and all programmatic platforms.
Which formats do I need for Google Display Ads?
The most important ones are: 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half Page), 320×50 (Mobile Banner). For maximum reach, we recommend at least these 5 formats.
How big can an HTML5 banner be?
Google Ads allows a maximum of 150 KB for HTML5 banners (all files together). We optimize your banners so that they stay far below and still look animated in high quality.
How long does production take?
Single format: 3-5 business days. A standard set of 5 formats: 1-2 weeks. Full IAB sets with many formats and A/B variants: 2-4 weeks.
Can we use existing designs as a base?
Yes, absolutely. If you already have branding, campaign graphics or existing print motifs, we will build the HTML5 banners on top of that. This saves time and ensures that all media appear consistent.
How much does an HTML5 banner cost?
As a rule, the first banner (main banner) is a little more expensive. This HTML5 banner is prepared and serves as the basis for all other formats (adaptations). All other adaptations are offered at a lower cost because parts of the main banner can be reused. For an approximate estimate, please use ourcost calculator.
Are you also responsible for displaying the banners?
The banners are displayed by media agencies that specialize in this. We specialize in the design & We specialize in programming HTML5 banners, taking into account the media agency specifications. If necessary, we will also be happy to coordinate with the media agency and prepare the banners properly.
Do you also create other advertising materials?
No matter whether GIF, HTML5 banner, social media advertising or even cinema advertising and print. We would be happy to support you in your next campaign.
