Tracking & Analysis
Data collection, clean tracking and useful reports.
From raw data to actionable insights
Somewhere in your website logs and marketing tools are real insights about your business: Who are your customers? What are they doing on your website? Which channels really bring results? Answering these questions is the basis for intelligent business decisions.
We'll build an analytics system for you that covers the entire journey: from correct data collection to clean event tracking to reports that your team actually uses. For people who want to understand their business better.
Web Analytics & Google Analytics 4
GA4 is the new generation of web analysis - event-based instead of session-based, with significantly more depth. We'll set you up with a clean GA4 setup that's GDPR compliant, clearly defines your conversion goals, and provides data you can actually rely on.
Conversion Tracking & Tag Management
With Google Tag Manager as a central command center, you can track conversions across channels - cleanly, structured and without needing your developer every time. We define the right events, build a correct data layer and test rigorously before everything goes live.
No real progress without data
The classic scenario: A company spends thousands of euros per month on Google Ads, social media and SEO - and cannot conclusively answer in any meeting which channel really brings customers.
This is how real, data-driven marketing works:
Collect the right data
Not everything, but what counts for your business.
Classify data sensibly
What is a lead? What is a purchase? What has what value?
Visualize data understandably
So that your team understands in seconds how things are going.
Make better decisions
Based on facts, not assumptions.
Our approach
-
1. Phase
Audit & Planning
We analyze the status quo: Is tracking even available? Is the data reliable? Where are the biggest blindspots?
-
2. Phase
Implementation
We build the foundation: GA4 setup, Google Tag Manager with correct events, conversion tracking, API integrations.
-
3. Phase
Testing & Validation
Before everything goes live, we test consistently. Data is either right or wrong - we make sure it's right.
-
4. Phase
Reporting & Insights
We build dashboards that answer questions, not just show numbers - and help with interpretation.
-
5. Phase
Ongoing optimization
Tracking is not set-and-forget. New channels, new goals, new events – we keep the system up to date.
FAQs
What is the difference between GA4 and Universal Analytics?
Universal Analytics (GA3) will be shut down in 2023. GA4 is the new system - it thinks event-based instead of session-based and offers deeper insights into user behavior. If you haven't set up GA4 yet, you'll be losing valuable data every day.
Is Analytics compatible with the GDPR?
Yes, with the correct configuration. IP anonymization, consent management, data storage settings and a correct CMP setup make GA4 GDPR compliant. We always implement tracking privacy-by-design.
What exactly can I improve with Analytics data?
Many things. Which pages convert, where users bounce, which traffic channel brings ROI, how far users scroll, whether your checkout works. Data is only useful if you convert it into decisions - we can help you with that.
Do I need my own dashboard for the evaluation?
It is recommended. GA4 alone often has too much data and not enough focus. A customized dashboard in Google Looker Studio shows you the 5-7 KPIs that really matter for your business.
