As part of the employer branding for the AK job portal, the visual design of an SAP solution was redesigned and implemented. The aim was to create a consistent and appealing user experience that both strengthens the brand identity and optimizes user navigation. Our focus was on development to harmoniously combine functionality and design.
Basic
Employer branding is a decisive factor in the competition for talent: it shapes how a company is perceived - externally and internally. A clear, consistent employer brand creates trust, increases attractiveness and strengthens the long-term loyalty of employees.
What does that mean exactly?
Clear positioning
A strong employer brand needs a clear profile. What does the company stand for as an employer?
Consistency across all touchpoints
From recruiting to internal systems to the career page: the brand must be experienced in the same way everywhere.
Authenticity
Promises must match reality.
User centricity
Whether applicants or employees – their needs are the focus.
