Web Analytics & Google Analytics 4
Data instead of gut feeling. With GA4 you can see what is really happening on your website.
Many companies have Google Analytics installed. But honestly? Most people don't even know what to do with it. The data is there, but what value is in it? And most importantly: What do the numbers really mean for your business? GA4 is powerful and modern – if you know how to use it. We'll show you how to gain real business insights from your visitor data. Not for nerds, but for people who want to better understand their website and customers.
What is Google Analytics 4 – and why should you care?
Google has switched off Universal Analytics in 2023 - GA4 is the new standard solution. The difference is not just a new interface, but a fundamentally different way of thinking about data collection. GA3 was session-based – it counted visits. GA4 is event-based - it tracks individual actions and their context. This enables new insights and better optimizations.
What you get
Goal clarity & Concept development
Before we see even a day of GA4 code, let's discuss: What do you want to understand? What is important for your business? An e-commerce store needs different tracking than a blog. The foundation is a clear definition of goals.
Clean data layer & Event structure
We build a clean data layer - this is, so to speak, the interface between your website and GA4. This allows us to track not only standard events, but also custom events that really fit your business goals.
Conversion tracking & Goal definition
What is success? A sold item? A newsletter signup? A phone call? We define these goals so that GA4 measures them reliably.
Filters, Views & Custom Reports
We filter out internal access, set up views for different stakeholders and create custom reports that answer real questions.
GDPR compliance
Operating GA4 in compliance with data protection regulations is an issue. We activate IP anonymization, ensure that your consent system works, and document everything transparently.
Executive Dashboard & Performance reports
The 5-7 most important KPIs at a glance. Automated in Google Sheets or Data Studio, so you get current data every week - without you having to do anything yourself.
User Journey & Conversion Funnel Analysis
Not just “Who’s coming?” but rather "How do they navigate? Where do they get lost? Where do conversions drop off?" This shows real opportunities for optimization.
Audience & Segmentation
Who are your users? What sets them apart? We build audiences that you can later use for remarketing campaigns in Google Ads.
Our process
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1. Phase
Goals & Concept
We understand what you want to measure and why. Which KPIs are critical for your business?
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2. Phase
Setup & Configuration
We build a clean data layer, define events and conversions, and install GA4 correctly.
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3. Phase
Testing & Validation
Are events recorded correctly? Are bots filtered? Is the data credible? We test thoroughly before GA4 goes live.
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4. Phase
Reporting & Dashboards
We build reports and dashboards that answer real business questions. Not 100 metrics, but the few that count.
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5. Phase
Continuous optimization
GA4 is not set-and-forget. We regularly check: Are we collecting the right data? Can we optimize better?
Who is this ideal for?
E-Commerce & Online shops
You need to understand every step of the purchase path - from the product page to the shopping cart to checkout. GA4 shows you where users abandon and why.
B2B SaaS & Services
Long sales cycles, multiple touchpoints – you need to understand how customers come to purchase. GA4 helps you see the real journey.
Content & Media
Commitment is important. Which content works? How deep do users go? GA4 shows you this with scroll depth and engagement metrics.
Local businesses
You need to understand: Which online activities lead to offline conversions? Who is calling? Who's coming over? GA4 helps track this.
How much does it cost?
GA4 Implementation & Setup
2,000-5,000 EU
Clean installation, data layer, events, defining conversions, testing.
Advanced configuration with custom events
5,000-10,000 EUR
For more complex scenarios with multiple custom events and integrations.
Dashboard & Reporting Setup
1,500-3,000 EUR
Custom dashboards in Google Data Studio, automated reports, insights.
Ongoing support & Optimization
300-800 EUR/month
Monitoring, error analysis, continuous optimization, new reports.
Why digitalists?
Project Manager = Developer
The person who understands your business is also the one who configures GA4 correctly. This prevents misunderstandings between “What does marketing need?” and “How do you implement this?”
Individual concepts
No standard GA4 templates. We'll build a setup that fits your KPIs exactly.
Everything from a single source
Analysis, setup, configuration, reporting, optimization – everything comes from us. No coordination problems between different tools and providers.
Experience since 2018
We have set up GA3 and GA4 for dozens of websites. We know what works and where the pitfalls are.
FAQs
Why do we see different numbers in Google Analytics vs. Google Ads
This often happens when the implementation is not aligned. We are building GA4 as a single source of truth and synchronizing all tools with each other.
Can we link Google Ads and GA4?
Yes, and you should. This is one line of code, but extremely important for proper attribution. We'll make sure it works.
GA4 and GDPR – how do they work together?
With the right configuration this works perfectly. IP anonymization, consent management, data retention – we build privacy by design.
How long does the GA4 implementation take?
This depends on the scope. A simple setup: 3-4 weeks. More complex scenarios with custom events and integrations: 6-10 weeks.
