Northbound Outdoor Gear — Platform Migration

Northbound was on a clunky WooCommerce setup with a 6.2-second average page load time, causing massive bounce rates and lost sales. Their team couldn't keep up with content updates due to the inflexible CMS.

We migrated their entire catalog to a custom Next.js storefront with Shopify as the headless commerce engine and Sanity as the CMS. Image optimization, edge caching, and code splitting brought load times below 1.5 seconds. The new Sanity Studio gave their team an intuitive, powerful content management experience.

Page load time reduced from 6.2s to 1.4s. Bounce rate dropped 38%. Organic revenue grew 210% over 12 months. Their team can now publish new content in minutes instead of hours.