LuminaSkin — Ecommerce Redesign

LuminaSkin had a strong product but a conversion rate of only 1.2% — well below industry average. Their mobile experience was particularly poor, with a 78% mobile bounce rate. Checkout abandonment was at 74%.

We rebuilt their entire storefront on Next.js with a headless Shopify backend. We redesigned the product pages with a focus on before/after imagery, ingredient education, and social proof. The checkout was completely redesigned for a one-page flow with address autocomplete and multiple payment options.

Conversion rate jumped from 1.2% to 3.8%. Average order value increased by $42 through cross-sell improvements. Monthly revenue crossed $1M within 6 months. Mobile bounce rate dropped to 41%.