Google Ads for Roofing Companies: The Complete 2026 Playbook
Roofing is one of the most competitive niches on Google Ads. Here's the exact strategy we use to generate $15 leads for our roofing clients.
Google Ads for roofers in Canada and USA
Roofing search intent is urgent and expensive. A generic "roofing company" campaign wastes budget. You need tight match types, city modifiers, and landing pages that load fast on mobile.
Campaign structure that converts
- Emergency roof leak — highest intent, call-only or click-to-call extensions
- Roof replacement / re-roofing — longer consideration, stronger trust proof
- Commercial roofing — separate budgets and B2B messaging
- Negative keywords — DIY, jobs, salary, free PDF, unrelated cities
Landing page essentials
Every ad group needs its own page: headline matches the keyword, phone sticky on mobile, photo proof, insurance/warranty trust, and a short form. Speed matters more than fancy animations.
Budget reality (Canada & USA)
Costs per click vary wildly by city. Calgary winter storms and hurricane seasons in the US both spike demand — scale budgets before the season, not during it.
What we track
Cost per lead, booked inspections, and closed jobs — not clicks. Stackabs pairs Google Ads with call tracking and CRM so you see which keywords produce revenue.
See our roofing industry page or book a strategy call.